Kynd and Active
E-commerce Platform for Activewear Brand
Problem
A failing e-commerce platform that fell short of consumer expectations and backend efficiency needs plagued Kynd & Active, a fashion startup focusing on sportswear based in Mumbai.
In the very competitive fashion industry, the current website lacked an appealing, contemporary design that could draw in and hold on to clients.
The platform's backend technologies were operationally inefficient, making it challenging to track orders, manage inventories, and extract useful business information.
Conversion rates, customer satisfaction, and the startup's capacity to successfully scale its operations were all directly impacted by these constraints.
Process & Solution
Kavis IT created a unique Shopify-powered e-commerce platform that was suited to the operational requirements and brand identity of Kynd and Active.
A smooth, performance-driven UI/UX tailored for the activewear market was used in the front-end design to create an engaging and simple purchasing experience.
Real-time analytics dashboards, automated order processing, and sophisticated inventory management systems were all incorporated onto the system's back end.
These improvements made data-driven decision-making possible, minimized manual involvement, and guaranteed efficient operational operations.
Impact
Kynd & Active's online visibility was much improved by the new platform, which also increased total sales and client interaction.
Improved backend features expedited inventory updates, cut down on order processing time, and freed up the team to concentrate on strategic expansion rather than operational firefighting.
Increased conversions, improved customer retention, and a solid digital base to support the brand's growth in the sportswear industry were the outcomes.